Neilhaiphong video 8 : 10 SHOCKING TRICKS ADVERTISERS USE TO MAKE FOOD LOOK DELICIOUS

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This video is about Shocking Tricks use to make food look Delicious.

 In the glossy world of advertising, appearance is everything. And with food commercials, the more irresistible, fresh and delicious the food looks, the better. So, if you’ve ever wondered why that burger on the commercial looks so mouthwatering, or why that ice cream looks so enticing, there’s a reason. In fact, there’s a special art to each dish and some savvy scientific techniques behind these commercials. In most cases, the food on the commercial looks even more appetizing in the ad than in real life, and you might think these are all down to clever photography, lighting, or Photoshop.

However, there are actually a few other tricks of the trade used to make each meal look so tempting on camera. You might be surprised at some of the subtle tricks advertisers use to help make each ingredient stand out. Some of the hacks on this list are actually incredible and we would have never believed it was possible. So, let’s go behind the scenes and unravel some of the top industry secrets behind some of our favorite food ads.

1: Shine Fruit with Deodorant

Have you ever noticed that the strawberries on the advert look so much more succulent and colorful than the strawberries in your refrigerator? Well, while you might think this is down to a special lighting trick, the food stylists simply just add a dash of deodorant.

In the same way that we use hair spray to make our hair glossier, deodorant can actually have the same effect on the fruit. So while the fruit is being photographed, the food stylists simply spray it with deodorant and it can help keep it looking shinier, more appetizing and can help protect the color from fading. Although the fruit might look fresher, we know this is probably one fruit hack you probably wouldn’t want to try at home!

2: Shaving Cream Sundaes

There’s no better way to cool down on a hot summer’s day than with an indulgent ice cream sundae treat. The ice cream sundae in the ads is actually made with a less appetizing scoop of shaving cream instead of whipped cream.

Since ice cream and whipped cream usually melts into the plate in a matter of minutes, photographers had to find a substance with a similar texture and looks like whipped cream. So since shaving cream has the same fluffy white appearance, this is exactly what photographers needed. They probably just need to keep reminding everyone on the set that the “ice cream sundae” isn’t real.

3: Shoe Polish Burgers

Whether you’re a vegan, vegetarian or a meat fanatic, most people would admit that the burgers in commercials look like chargrilled masterpieces. Well, the meat always looks more juicy, succulent and irresistible on TV. Still, this is another trick that the food stylists probably wouldn’t want us to know. The burger hack commonly used in the industry is, in fact, shoe polish.

In reality, the burgers you see in the commercials are nothing like the one you’d expect to eat in the restaurant. That’s because the burger patties are almost raw and are lightly roasted for just a few seconds. The reason that they look so brown is that photographers coat the patties with shoe polish. Then they make the burger look chargrilled with hot skewers. No wonder our burgers don’t look the same!

4: Waterproof Bread

There really is nothing like the aromatic smell of freshly baked bread, as soon as the loaf is taken out of the oven. Even if you’re gluten intolerant, the sheer smell of a crusty loaf is enough to tempt us to rip a huge chunk out. Especially before anyone sees. Still, if the bread is left sitting on the counter for a six-hour photo shoot, the chances are it won’t look the same. So they use waterproof spray.

Although you might think that the bread on the commercial looks more deliciously appetizing than the one in the shop window, they actually put a great deal of effort to recreate the effect of freshly baked bread on camera. There is no special baking secret or special wheat recipe. In fact, as soon as the bread has been exposed to the light, it begins to dry out. So they coat the bread with a special waterproof spray, commonly used to protect car interiors from water and sunlight.

5: Drizzle Engine Oil on Pancakes

If you’ve ever created a tower of pancakes, then each one will probably look fluffy and fresh as soon as you scoop them on the plate. Still, as soon as you drizzle maple syrup on them and try to capture the perfect shot, then your perfect tower can quickly turn into a drizzly mess. So in the world of advertising, photographers have discovered the perfect pancake solution, engine oil.

Since pancakes absorb the maple syrup too quickly, it can be tricky to capture the perfect photo. So for a pancake ad, they had to find a substitute that looks as appetizing as maple syrup but doesn’t absorb as quickly. So the reason the pancakes look so delicious on the ad is strangely enough, because of engine oil.

6: Keep Seafood Fresh with Glycerin

When you order seafood in the restaurant, more often than not, you would expect it to be freshly caught the same day. You would also expect it to be perfectly presented on the plate, looking fresh, juicy and ready to devour. However, a photography session for a commercial can sometimes take hours to capture, so to ensure the seafood looks just as glossy as in real life, they actually coat it with glycerin.

Since seafood can quickly lose its presentation and it’s hard to keep it looking so fresh and appetizing, the advertisers had to turn to science. So, the trick they usually use it to coat it with a mixture of water and glycerol. This way the seafood looks just as appetizing as the fresh seafood of the day in your local restaurant, and no one has to know.

7: Coat Chinese Noodles with Glucose Syrup

Throughout Asia, noodles are a traditional staple culinary delight. And there’s plenty of delicious varieties to choose from, Udan or glass or rice noodles, you really can take your pick. Noodles are also usually the easiest and quickest dish to cook if you’re craving some comfort food. It usually takes just a few minutes to boil noodles and voila, just add the sauce. However, if you’re trying to take the perfect photo, it can be tricky to ensure the noodles look steaming hot and glistening bright after a few hours. But that’s before we knew about glucose.

As most cooks will testify, as soon as you transfer the noodles from the pan onto your plate, they can easily go from steaming hot to steam dry. So since noodles can dry out so quickly, the advertising pros simply glaze the noodle dish with glucose syrup, and they can stay looking just as hot and juicy for hours.

8: Coffee Soap

For most of us, starting our day with the perfect cup of coffee will provide the fuel we need to power through the day. Still, to create the perfect shot of blended coffee, cappuccino or steaming hot latte for a commercial, photographers have a few other secret tricks under their sleeves. In truth, many use the same trick to create an ice-cold glass of milk or a refreshing glass of beer. The reason these beverages look so attractive on camera is because of liquid soap.

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